About Us

Jokelé Beauty was founded in 2019 by Matika “Miss Tika” Goldsmith. With the struggle of finding an all natural hair treatment for her 10 yr old daughter, after she faced extreme hair loss due to a severe Eczema flare up. As a licensed Cosmetologist Matika thought she could find the right products to get her daughter’s hair growth started but her efforts were to no avail. Having a middle school aged child unable to wear a ponytail or braids was devastating and Matika could not stand to see her baby cry another tear. She turned to lace front wigs styled age appropriately. Overwhelmed by disappointment she turned to God to lead her and guide her while she embarked on the birth of Jokelè Beauty’s first 2 products. Stimulating hair growth oil and hair butter would prove to be heaven sent! Within 3 months her daughter was able to get her hair braided. She knew she had created something that should be shared with the world. Since then we have developed a lip gloss collection and Body & Skin care products. We are now expanding into Skin rejuvenation treatments. Stay tuned, you don’t want to miss what’s next!